How Ben Meer aka “The Systems Guy” built 2M+ followers

In today’s edition:

• Ben Meer's Breakdown of His “System” Empire

• Quick Growth Tips by YouTube and LI Creators

• Elon launches “WE, ROBOT”

Planning & Strategy

What Ben Did: Ben began months in advance by securing his domain and social handles (“System Sunday”), ensuring his brand was locked in and polished before launch. However, he later admitted that he spent too much time in these early stages, which delayed him from starting.

How You Can Apply It:

• Start with basics: It’s great to plan and set up your brand, but don’t get stuck in perfectionism. Secure your social handles and website, but don’t wait for everything to be perfect before launching.

• Get started early: Begin publishing as soon as you have the basic elements in place. You'll learn much faster from actually putting content out there and iterating as you go.

• Refine over time: The most successful creators evolve by improving based on feedback and performance, so don't hesitate to launch your project and perfect it as you grow.

Learning From Experts

What Ben Did: Ben attributes much of his X/Twitter growth to taking a course called “The Art of Purpose.” This course not only taught him key content strategies but also plugged him into a community of like-minded creators who supported each other’s growth.

How You Can Apply It:

• Invest in learning: Take courses, attend workshops, or follow creators who’ve mastered platforms you're aiming to grow on (whether it's X/Twitter, Instagram, or LinkedIn).

• Build a network: Engage with other learners from these programs. Growth is often a community effort, and building relationships with peers in the same space can accelerate your growth through collaborations, comments, and mutual support.

• Apply what you learn immediately: After learning new techniques, put them into practice right away. You’ll not only cement the knowledge but also start seeing results much faster.
  

Content Creation System

What Ben Did: Ben created a highly efficient content system that works even with a busy schedule. 

He spends 1 hour every 1-2 weeks doing “Idea Hunting,” finding inspiration from various sources like books, podcasts, and online courses. 

He then rates each idea based on its viral potential and how much time it would take to create using his “Smart Post Algorithm.”

How You Can Apply It:

• Build your own idea pipeline: Set aside time every week to gather content ideas from different sources like blogs, YouTube videos, or industry reports. Don’t limit yourself to one medium or platform; draw from everything that resonates with your audience.

• Prioritize content: Evaluate each idea’s potential before creating it. Ask yourself: How long will it take to create, and does it have the potential to go viral or engage deeply with your audience?

• Systematize your process: Use tools like Notion or a simple spreadsheet to organize your ideas and rank them by priority. This will help streamline your content creation and keep you on track without overwhelm​).

Building Social Currency

What Ben Did: Ben focuses on creating content that his audience feels proud to share. His key to virality is making his audience look good when they share his posts. 

He targets three types of content: inspiring, educational, and entertaining. 

This thread is an example of a post that provides value while being easy to share.

5 powerful concepts to stop overthinking: pic.twitter.com/DYeDvkb3iO

— Ben Meer (@SystemSunday) July 16, 2024

How You Can Apply It:

• Create shareable content: Make sure your posts solve a problem, teach something useful, or make people laugh. The more your content aligns with one of these categories, the more likely it is to get shared.

• Think about your audience’s network: Don’t just think about who is reading your content—think about who they might share it with. If your content makes them look smart or helpful to their followers, they are more likely to pass it along.

• Focus on value: Posts that help your audience improve their lives (even in small ways) tend to be more viral. This could be life hacks, productivity tips, or personal growth content that is easy to digest​.

Lead Magnets

What Ben Did: Ben created highly valuable lead magnets like his “75 Productivity Hacks” to drive email sign-ups for his newsletter. This not only helps grow his list but also gives people a compelling reason to stay connected to his content.

How You Can Apply It:

• Create a relevant lead magnet: Develop a free resource that offers immediate value to your audience. This could be a guide, checklist, or mini-course that solves a specific problem they face.

• Promote it smartly: Share your lead magnet on social platforms like X/Twitter and LinkedIn. Make it available as an exit-intent pop-up on your website or as a pinned tweet, so people have multiple chances to subscribe.

• Use lead magnets to build relationships: Lead magnets are more than just subscriber growth tools. They’re an opportunity to provide value upfront, which builds trust and encourages readers to engage more deeply with your content in the future.
  

Relationship Building

What Ben Did: Ben emphasizes the importance of networking and staying on top of relationships. He collaborates with other creators and leverages his network to boost engagement and create more growth opportunities.

How You Can Apply It:

• Nurture your network: Set aside time to regularly engage with others in your niche—whether through comments, collaborations, or simply reaching out to say hi.

• Offer value in relationships: Don’t approach networking with a “take” mindset. Provide value to others, whether it’s by promoting their content, sharing insights, or offering help. Relationships based on value are much more sustainable.

• Collaborate: Look for opportunities to co-create content with others. Whether it’s a guest blog post, podcast appearance, or joint venture, these collaborations expand your reach and introduce you to new audiences​.

The Bottom Line

Ben Meer’s story proves one thing: action beats perfection every time.

Planning is great, but real growth happens when you hit go and learn on the fly.

Secure your basics, start creating, and adjust as you grow. 

The sooner you launch, the faster you'll win. Let’s get moving!

That’s all for today!

Thanks for reading.

Cheers,
Fabio

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